Links play a vital role on the internet. In the previous days of the web, links were not seen as “ranking signals” but as appropriate connections and partnership connection between sites. With time links have become a leading part of the search ranking algorithms, a lot of have turned their focus to acquiring as many links as probable.
Link building is not a game of seeing who can attain the most. It’s about creating the correct connections that boost each website, as well as their users. If you are building links aimlessly, here are a number of tips on how to meet the criteria for link prospects. To boost the possibility of acquiring the most excellent link and being certain that the links you are building are significant to your site, you must take time to qualify them.
Generally, link qualification happens in 2 phases. The primary phase is a speedy review, the aim of which is to slim the list of prospects down as speedily as probable based on whether or not it congregate some high-level criteria. Phase two is a more manual phase in links.
Link qualification: Quick review
The first step for qualifying your link opportunities is to take the complete list of links you have prospected and load them into Excel or Google Sheets. Once you have listed all the links in your spreadsheet, you can start to narrow that list down to a more convenient size. Here are some of the metrics I look at when making these fast decisions about link qualification.
Keyword occurrences in URL: One of the simplest ways to establish if a link is appropriate or not by simply searching for the keyword in the URL string. Just look for the document for the keywords you have defined you want to rank.
Inbound link count: Inbound link count is the vital step in qualifying your link opportunities. Looking at the number of inbound links a potential outreach partner has is one more good way to qualify them. While a lot of the sites at the pinnacle of your list will characteristically have a lot of links. Keep in mind that link quantity should never be the only choice point for you, but it is a high-quality metric to look at when narrowing your requirement list.
Competitors: This is in reality significant. An integer of the prospecting tools will recognize competitors as linking partners. You will clearly need to get rid of these as prospects, as your competitors are unlikely to link to you.
To conclude this section we can say that link building is a discipline of art and knowledge. By taking time to succeed, and maybe more prominently, disqualify link prospects, you will make certain that your link campaigns are more focused and more thriving.
While there are several things that are involved in it, the most important part is having great content. Having information on your site that appeals to your target audience is the goal you should be striving for. This article will show you just what to do in order to make that happen.
Many people make the mistake of creating content for search engines without considering their target audience. What good is it for you to get higher in the rankings if people do not like what they are seeing when they get to your site? The key is to put enough keywords within your content that search engines take notice while having fresh and unique content readers will enjoy.
Keywords are a vital part of SEO, but some people take it to an extreme. It is not uncommon to find content that is so keyword driven that it hardly makes any sense. This gets back to the point about creating content for users and not for search engine bots. People want to read good content that makes sense and gives them something that they cannot get anywhere else. Keyword cramming is the total opposite of that, and it will definitely alienate some of your audience if you use that method to create content.
One thing you have to understand is that nobody will buy anything from you if they don’t get the feeling that you believe what you are saying. People do not want to feel like you are a salesman even though you are just that. What they want is to feel like you are someone that genuinely has their best interest at heart. Keep this in mind while you are writing content for your site.
If you want to be different, try using a different theme on each page of your site. Having the same theme throughout is a quick way to bore people. You want to seem modern, fresh and exciting. While the themes should be linked in some way, you should not have everything looking so similar from page to page that people tire of the site and leave.
If you are going to place links inside of your article, do not wait until the end to insert them. A lot of people think that their information is so good that readers will want more once they are finished and hit the links. While that is how everything works in a perfect world, the reality is that many people will not reach the end. That is why you should place the links near the beginning of the article.
Content is the backbone of SEO and you should value that more than anything else. Good content will dramatically increase your customer base, while bad content can have the opposite effect. Hopefully there was enough information contained in this article and you know what to do with it. If you do, success should be right around the corner.
Of all parts of the investment process, the exit strategy is undeniably the favorite of angel investors and entrepreneurs. The exit strategy is when a venture capitalist or entrepreneur intends to cash in on an investment.
There are different forms of exit strategies that investors and entrepreneurs to plan out in order to get that return of investment.
1. Initial Public Offer
For startup businesses, an exit strategy could be the Initial Public Offer (IPO) wherein a part of the business is sold to the public in the form of shares. This way, entrepreneurs are reimbursing investors within their own startup. Aside from that, the business gets more access to liquidity for investors and more chances to acquire other companies.
2. Mergers and Acquisitions
Startups can do well with exercising the option to merge with another company if problems with cash flow or liquidity arise. With mergers and acquisitions, the new business stays afloat and provides security among investors.
3. Private Offerings
Another exit strategy is to conduct a private offering of the business’ shares to individuals or a select group of investors to raise funds, which is more cost effective because brokers are not required. This can be done with crowd funding websites and real estate. The private offering is not registered with Companies House, and are exempt from required reporting arrangements and allows for existing shareholders to be bought out in a new fundraiser round.
4. Cash Cow
Cash cows are firms that can command a high market share in an industry dominated by low growth. They are able to sustain enough capital to stay afloat and have increased profits over the years to pay dividends to investors and shareholders by cashing in on their products.
5. Regulation A+
Regulation A+ is similar to IPO. The business owner can put your startup company on an exchange after qualifying. The entrepreneur can benefit from raising money and conforming to particular stipulations laid down by the Companies House without having to publish accounts publicly or file other mandatory paper works that would be required of an IPO.
6. Venture Capital
A good way to secure investors is to keep the cash rolling into the startup. Often, a venture capitalist would invest large sums of money into businesses and startups that are deemed worthy of note. Although this takes time for the investment to mature, it is able to provide a steady source of cash to create more investments, expand development, and attract other wealthy investors who see the potential for high returns in the future. More real estate crowd funding companies are going into venture capital.
Hundreds of thousands of businesses are formed every year. Many of them are in significant need of capital, presenting opportunities for investors.
While startup investing is not for everyone, those with a high risk tolerance can find it a stimulating and potentially rewarding pastime. The possibility of getting in on the ground floor of the next Uber or Facebook, speculative as that might be, can be compelling.
Suppose you hear about an exciting new company looking for investors. You are aware that a majority of startups end up failing within the first few years, but you think this one could hit it big. What do you do?
1. Check out the Management
You ultimately are investing not just in a product or an idea, but in the people running the company. No matter how innovative or promising the business concept may seem, the enterprise is unlikely to succeed without capable management. You should assess not only the founders, but also those promoting the investment. An initial review often can be done online. In the case of those with professional licenses (such as brokers, accountants, and attorneys), you can check their license status and any disciplinary history. You want the people running or associated with the company to not only have clean backgrounds, but also a record of success in other ventures. Look for qualities such as experience, intelligence, creativity, integrity, discipline, and leadership ability.
2. Determine How the Business Will Make Money
Lots of companies are based on an intriguing concept. But the company must be able to translate that concept into a product or service that it can produce and sell at a profit and in sufficient quantities to generate reasonable cash flow. What is the startup’s monetization plan? What is the market demand? Who are the competitors? What is the marketing strategy? Is the business scalable, having the ability to grow rapidly without sacrificing quality or profitability? If the company is unable to provide good answers to these questions, its likelihood of success is dubious.
3. Rely on Advisors
If you are buying a used car, it is good practice to hire a mechanic to look the vehicle over to make sure you are not getting a lemon. The same principle applies in evaluating a startup. It is crucial to use qualified professionals, such as an attorney and accountant. Make sure your advisors are familiar with startups-an attorney specializing in personal injury cases probably will not be a good fit. You may also want to consult with experts in the business sector in which the startup operates. Your advisors will provide various insights you would not have on your own. They also will help you command respect from the company.
4. Thoroughly Research the Startup
Ask lots of questions and request lots of documents. If the business is concerned about revealing confidential information, it can have you sign a nondisclosure agreement. You and your advisors will want to examine the startup’s business plan, offering memorandum, financial statements, budgets, capitalization table, and corporate documents (articles, bylaws, prior investor agreements, etc.) If the documents are shoddy or incomplete, that is a bad sign. Be wary of internal financial statements; statements prepared by an outside CPA have more credibility. Audited financial statements are best, but are less common because of their expense. If your investigation raises red flags, insist on complete explanations.
5. Review the Investment Documents
Your advisors can be of great help here. At the very least, you want to be fully informed as to how the deal is being structured and what rights and obligations you and the company will have. Your attorney can advise you as to what document changes might be in your best interests and help you negotiate with the company. Your accountant can let you know whether the valuation seems reasonable. Do not proceed unless everything is fully documented. You should not invest based on a handshake or mere verbal assurances.
Startup investing requires patience and hard work. Although there are no guarantees, you can reduce the risks and boost the chances of success by following the principles discussed above.